MollysBrother.com

An Easily Rejected Advertising Inquiry

A couple weeks ago the following email correspondence took place between me and a possible advertiser. I’m sharing it with you because—well, because, that’s the kind of guy I am. I enjoyed the interaction. I hope you will, too.

Hello,

I’ve recently looked over your site and believe that your reader-base and visitors might be a possible advertising venue for us.

I’m interested in traditional link advertising as well as using link “blurbs” on certain pages of your site, or on certain articles – perhaps even submitting articles. This includes but is not limited to purchasing a post also. We are open to any idea that would allow us to capture interested readers, but would prefer to avoid the traditional “Ads by Google” and “Sponsored Links” sections.

Please let me know if you’d be open to discussing advertising possibilities further.

Thanks in advance,

Ms. Thing

Operations Manager

After googling the company and finding out that they offered “helpful” payday/cash advance loans, I decided to reply to Ms. Thing.

Thank you, but I find cash advance loans wholly unethical.

I don’t speak of them favorably as I think they prey on poor individuals.

It would not be a good fit for my blog.

Sincerely,

MollysBrother

Ms. Thing responded. (I love people. I really do.)

Hello,Thank you for taking the time to respond to my inquiry.

I appreciate that your stance on our industry may be negative, and I assure you that I am not out to editorialize or sway you in any way. Most of our customers are making ends meet on very small budgets and require short-term loans, perhaps not even qualifying for more traditional loans.

To be frank, when I contact bloggers, I like to mention that even a post about reasons to avoid payday loans would probably prove beneficial, which not vilifying our actual company. (MOLLYSBROTHER: I wouldn’t stop at your company. I’d vilify an entire industry.)

I respect your decision, I just wanted to let you know where I stand.

Best,

Ms. Thing

So, you want me to advertise your company by not advertising your company? Smart move.

I couldn’t keep my mouth shut.

Dear Ms. Thing,

Problem is most of your borrowers are not in a financial place for a short term loan and only look at the monthly payments and not the overall payments. They think they can afford $200/month, instead of seeing in the long run that they’ve paid $25,000 interest on a $5,000 loan.

Totally unethical and really makes me depressed that there are individuals out there working hard to rip-off the poor.

Sincerely,

MollysBrother

If there’s one thing I will say about Ms. Thing, it’s that she is persistent.

Hi again, Molly’s Brother. Well said and I understand your point. Again, I just responded with my stance and I do not plan on soliciting your time any further.

Best,

Ms. Thing

Guess I can’t really blame someone for doing their job. And yes, I know that with my Google Ads, I have unethical ads that get through. I try to keep this site safe from ethical lapses that will only prey on individuals who aren’t in a place to shell out money for incredibly high interest short term loans.